Level: an online store for phone and gadget accessories in Chișinău

Client. Level is a Chișinău shop for mobile accessories: cases, screen protectors, chargers, cables, power banks, car accessories, stands, adapters, headphones and Apple Watch straps. It sells across Moldova from its showroom on Stefan cel Mare boulevard.

The challenge. Customers need to find the exact fit for their device. With hundreds of products for dozens of iPhone, Samsung, iPad, MacBook and Apple Watch models, Level needed a store that makes “my model, my case” a two-click task in Romanian and Russian.

What we did. Loop designed and developed the online store on Laravel, from catalogue structure and UX to cart, content sections and SEO basics.

Key features
• Catalogue by product type and exact device model, from iPhone 11 to iPhone 17, plus Samsung, iPad, MacBook, AirPods, AirTag and Apple Watch
• Mega-menu and search across the whole catalogue
• Instant cart and wishlist without reloads, live cart counter and total
• Quantity selector, new badges, discounts, promotional banners, new arrivals and deals
• Romanian and Russian URLs with canonical and hreflang tags
• Blog, About, Contacts, consumer information, payment, delivery and return terms
• Cookie consent by category
• Product-specific heading, title and meta description; schema.org markup and XML sitemap
• Responsive design

Results
• Customers find accessories for their exact device quickly, on desktop or phone.
• The team can launch new arrivals and discounts straight from the catalogue.
• Two languages serve customers across Moldova.
• The blog and structured data support organic search.

Growing after launch. In autumn 2026 we gave every product page its own heading and description, linked the Romanian and Russian versions for search engines, cleaned up Romanian navigation and titles, and reworked search across the whole catalogue.

Planning an online store with a large, structured catalogue? Write to us at info@loop.md.